Website Farmer's Business Network, Inc.


At the core of everything we do at FBN is our mission: to help family farms thrive. We do this by offering farmers new ways of doing business that are driven by data and technology. One new way to support livestock operators in our network is by providing them with high quality animal health products, supplies, and feed programs focused on producer ROI. The Sr. Account Executive – Livestock will play a key role in building out this new offering.

This sales role is directly responsible for facilitating large account Animal Health and Feed sales to FBN’s network of farmers and ranchers across their area of species specialty; beef, swing, or dairy.  This position requires a self-starter who can independently prioritize a sales and execution process involving multiple business objectives and many products across several product lines.  A nutritional and/or pharmaceutical sales background with a first hand understanding of Livestock production is required.

As an Animal Health & Feed Livestock Specialist, you will be expected to:

  • Personally manage customer accounts via direct interaction at all levels of the sales process in order to achieve FBN Animal Health & Feed sales goals (gross profit, revenue, etc.)
  • Develop and execute sales strategies to maximize profitable revenue, increase customer base and identify new business opportunities to capture the larger producer market. Propose and implement penetration into new markets.
  • Independently prioritize your day-to-day execution of the sales of Animal Health & Feed products available from FBN.
  • At least one of the following:
    • Fluently understand and communicate information about vaccines, antibiotics, hormones, parasiticides, medical devices, supplies, and more. Educate farmers about active ingredients and concentrations, chemical equivalents, and generic products
    • Fluently understand and communicate information about livestock feed, including vitamin and mineral premixes, dry and liquid supplements, additives, packaged products, and more. Educate farmers about feed ingredients and ration formulations.
  • Remain abreast of trends, practices and technology used by US farmers and ranchers
  • Build relationships and influence within key trade channels including: veterinarians, nutritionists, dealers, community builders, extension and university personnel.
  • Execute a Farmers First℠ sales process: facilitate farmer trust by assisting farmers and ranchers in purchasing the right products and quantities for their operation
  • Develop your own sales playbook for overcoming objections
  • Proactively provide and seek peer feedback to improve individual and team performance
  • Use Salesforce, NetSuite, and other SaaS tools to manage, prioritize, and document all interactions and sales processes with farmers
  • Collaborate with other sales reps across the US to increase sales to large producers.
  • Remain abreast of trends, practices and technology used by US farmers and ranchers


  • Graduate with a Biology, Animal Health, Agriculture, Sales, or Marketing-related bachelor’s degree
  • Minimum 3+ years of outside sales experience in livestock
  • Knowledge and ability to generate sales to large producers
  • Fluency in livestock feed products and/or fluency in  livestock pharmaceutical products
  • Deep knowledge of one of the following species; beef, swine or dairy is required
  • Proven ability to excel in a self-guided, independent work environment
  • Passionate about livestock and farming; a desire to put the Farmers First®
  • Comfortable using and explaining technology products/services
  • A willingness to work in a fast-paced work environment
  • Willingness to travel ~40% of the time

The following represents FBN’s reasonable estimate of the US national average base salary range of possible compensation for this role based on market data and placement of internal employees: $65,000 – $82,000. 

This salary range may vary based on geography and variations in cost of labor. Beyond the above or adjusted to market salary range, FBN also offers all full-time employees competitive equity compensation, health and wellness benefits, and various perks.

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