UCSF Health

San Francisco, California, UCSF Health seeks a dynamic and innovative marketing leader to serve as the Director of Marketing Technology and Operations. As one of the country’s premier health systems’ UCSF Health is known for outstanding care and is the home to leading experts in cancer, heart disease, neurological disorders, organ transplant and specialty care for women and children. Soon to be an eight-hospital system, UCSF Health generates $7 billion in revenue annually, employs 18,000 clinicians and staff, and provides the community with 1,250 licensed hospital beds. UCSF Health embraces a common set of values – articulated in its commitment to PRIDE – professionalism, respect, integrity, diversity, and excellence. The Director of Marketing Technology and Operations will be joining the Health System at a critical juncture marked by significant growth aimed at providing the Bay area greater access to the high-quality care that only USCF Health can provide.  Reporting to the Chief Marketing and Communications Officer, this role service as a key member of the forward thinking USCF Health senior marketing leadership team. This position will play a pivotal role in shaping and executing our marketing technology roadmap, fostering innovation, and driving the integration of cutting-edge technologies to optimize our marketing efforts. A deep understanding of marketing technologies, data analytics, and process optimization are required to support the integration of technology and data-driven insights to enhance efficiency, effectiveness, and impact. Essential to the success of this role is close collaboration and leadership of cross-functional teams, including Marketing, IT, Data Analytics, and Clinical teams, to create and implement transformative marketing initiatives that enhance our brand, engage our audiences, and drive business growth.  Working closely with these stakeholders, this leader will align the marketing technology vision with clinical and patient experience goals, ensuring a seamless and patient-centered approach and increased access to care across a broad continuum. The Director of Marketing Technology and Operations, must be a proactive, goal-oriented, and agile leader with demonstrated success working within healthcare, to set and achieve effective digital engagement strategies. The ideal candidate will bring a proven track record of developing and digital strategies in complex and competitive environments, proactive leadership and team building skills, outstanding communication skills, and a strong commitment to diversity, equity, and inclusion. 

The UCSF Health Department of Marketing and Communications’ is focused on driving transformational change, sharing life changing experiences, and fostering connections that save lives and shape the future of healthcare. This powerhouse communications team fosters sustainable growth for the organization by clearly and consistently communicating why UCSF is the best place to work and come for care.  The team leads innovative, integrated, and measurable multi-channel communications initiatives to support UCSF Health’s vision and strategic priorities creating a positive impact on its diverse internal and external constituencies. We are the translators, storytellers, and advocates, dedicated to showcasing the brilliance, compassion, and unwavering commitment that defines UCSF Health and demonstrates a positive impact on the patients, families, and communities we serve.
Required:

Bachelor’s degree in related area and / or equivalent experience / training
8-10 years’ experience in digital marketing or marketing operations positions, including experience with marketing technology strategy and implementation
7 years’ management experience, including selection, training, evaluating and mentoring staff
5 years’ experience in developing, tracking and reporting on key performance indicators
Experience in or working knowledge of customer lifecycle strategies and management
Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies
Demonstrated project management skills and the ability to manage multiple large scale initiatives simultaneously
Proven track record of successfully implementing and managing marketing automation platforms, CRM systems (Salesforce Cloud product suite), and analytics tools
In-depth knowledge of healthcare industry regulations, compliance and data security standards and evolving landscape
Strong analytics skills and experience with ability to interpret complex data and provide actionable insights and reporting
Proficiency in understanding of data models, storage platforms and processes; omnichannel and multi-touch marketing attribution methods
Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels
Strategic thinker with the ability to translate business objectives into effective marketing technology solutions
Excellent leadership and team management skills, with a passion for mentoring and developing talent
Creative problem solver with a strategic mindset and a results-oriented approach
Strong skills in strategic planning, effectively organizing resources and setting and establishing priorities

Preferred:

Master’s degree in business administration, information technology, marketing, health administration or related field    
Health care experience strongly preferred
Experience with leading/participating in platform integrations is preferred
Familiarity with SQL is preferred

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