Website https://twitter.com/fbnfarmers Farmer's Business Network, Inc.

THE ROLE

Our team is united by a shared mission: powering the prosperity of family farmers around the world. If you’re a marketing leader with an interest in our mission, we’d love to meet you.

The FBN Financial division of Farmers Business Network is on a mission to help farmers maximize the profit potential of their operation for the long term through a data and technology-driven approach.  We’re disrupting very traditional farming services, unlocking new levels of convenience and transparency with online tools and resources to easily apply and manage farm financing (input, real estate, operating, equipment), manage and optimize insurance policies (general multi-peril, premium crop insurance products and health plans) and manage and execute their grain marketing and sustainability programs.

We’re looking for a seasoned Product Marketing Director with deep experience generating high volume, efficient digital demand for FinTech or AgTech solutions. In this role, you will lead the FBN Financial Product Marketing Team, which includes responsibility for the FBN Finance, FBN Insurance and FBN Crop Marketing product lines.  Success in this role is measured differently by product line, but primarily includes achievement of annual brand, lead generation, pipeline value and CAC targets. This role reports into the Senior Director, Product Marketing.

Core Accountabilities

  • Recruit, develop and retain top talent for the FBN Financial product marketing team of six direct reports, building a culture focused on fostering people, passion, innovation and growth
  • Guide cross-functional collaboration by the FBN Financial Product Marketing team to develop insight-driven customer segmentation and personas to enhance targeted marketing campaigns
  • Develop brand strategy for the FBN Financial products, including brand architecture, positioning, key image attributes, identity, awareness, familiarity and consideration
  • Oversee cross-functional collaboration by the FBN Financial product marketing team to generate value propositions, substantiated product claims and key messaging
  • Coach the team in the development of annual market segment, product and customer marketing plans
  • Facilitate collaboration across marketing teams to design and execute marketing communications campaigns to generate demand for the FBN Financial product portfolio
  • Review product content authored by the Product Marketing Team for use in marketing collateral and online content
  • Lead or coach the team in development of product launch plans for new product introductions in collaboration with sales, product, technical, legal, strategy & business operations and marketing teams
  • Ensure timely execution of marketing campaigns and programs for the assigned product line, maintaining accountability to the business general management for completion of planned campaigns and projects
  • Lead preparation of weekly, quarterly and annual reports on achievement of marketing OKRs, utilization of marketing resources and the return on marketing investment for senior business and marketing leadership
  • Recommend and implement timely countermeasures as necessary throughout the year if anticipated outcomes are not achieved
  • Direct allocation of marketing resources to achieve business objectives
  • Manage the annual marketing planning process for the FBN Financial product lines
  • Collaborate with Product Marketing Senior Leadership on cross-selling and enterprise wide initiatives

PREFERRED QUALIFICATIONS:

  • 12+ years in marketing management, preferably with FinTech organizations
  • Ability to distill complex business and technology strategies to clear marketing strategy and compelling value propositions
  • Proven track record of successfully driving high volume, efficient demand through digital channels
  • Left and right-brain thinking, with the ability to execute complex, quantitative analysis and develop creative brand and marketing strategies
  • Ability to influence at all levels and work cross-functionally to drive major initiatives and decisions
  • Strong command of marketing KPIs, analysis and reporting
  • Ability to adapt and enthusiasm for a fast-paced environment
  • Demonstrable capabilities in multi-tasking and managing multiple concurrent projects with a close attention to detail
  • Ability to lead through others
  • Strong presentation skills and executive presence to build confidence among senior and executive leadership

OUTSTANDING QUALIFICATIONS:

  • Previous experience in the agricultural sector, specifically financial services, brokerage or insurance.

The following represents FBN’s reasonable estimate of the US national average base salary range of possible compensation for this role based on market data and placement of internal employees: $185,000-$200,000 

This salary range may vary based on geography and variations in cost of labor. Beyond the above or adjusted to market salary range, FBN also offers all full-time employees competitive equity compensation, health and wellness benefits, and various perks.

To apply for this job please visit boards.greenhouse.io.

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