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Job Description

Epsilon is seeking a Senior Manager, Paid Media & Search Strategy

As part of Epsilon’s Strategy Consulting team, you will play a role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements. We embrace a consumer-centric approach, client obsession, collaboration, and enjoyment. Our team is diverse, and we’re seeking an energetic, creative, analytical, and collaborative individual to join our team of strategists.

You will need to have a deep understanding of the client’s business and Media capabilities to ensure all strategies you create drive high ROAS and can be easily implemented and executed within their eco-system. You are highly skilled in both paid media and paid search. Experienced in designing, buying, and managing marketing campaigns. You can be strategic yet hands-on, with the ability to identify key audiences, optimize programs, and convert consumers for clients.

About You

You value what it means to be customer-obsessed and are passionate about developing best-in-class relevant, measurable online customer experiences.
You love and understand, not only the digital marketing ecosystem, but also the paid media ecosystem from paid search to programmatic to paid social.
You can balance your tactical media experience while keeping sight of the big picture.
You display a deep understanding of industry trends, best practices, performance insights, and program strategies that can best address common marketing challenges.
You are an expert in being able to showcase ROAS and brand lift to clients.
You consider yourself a walking paid media acronym glossary.
You can take complex strategies and present them in digestible ways and can bring them down to a tactical level for clients that are concentrating on strategies that will have the highest level of impact for the least amount of effort.
You’re a visionary who likes to dream up new ideas and has excellent storytelling skills to drive stakeholder buy-in.
You frequently question the status quo – not to provoke, but because you want to innovate and optimize clients’ programs.
You tend to put yourself in the customer’s shoes.
You’re digitally adept, have an entrepreneurial streak, and have a knack for figuring out how to make things work (and thrive).
You enjoy a fast pace and having a full plate. You look forward to solving challenges.

Responsibilities

Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges.

Digital contact strategies and program planning: Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels

Media advisor: Work with clients to determine the best media channel for client promotional and customer strategies. Advise on media budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client.

Platform experience: Can navigate around media platforms such as Paid Search platforms, DSPs or Paid Social platforms.

Prescriptive and thoughtful: Can audit paid and owned channels or campaigns to identify areas of growth and maturity.

Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices, and pursue innovations in digital marketing.

Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze, and visualize data to reveal trends in marketing program performance and customer behavior, and identify key opportunities based on analysis.

Business development: Support account growth and new business development.

Client management: A large part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required.

Up to 30% travel

Qualifications

8+ years of professional experience with at least five in Paid Media/Search.
Have 2+ years of managing a team of two or more people.
Certification in Google Ads is required, additional Google, Meta, and other certifications are a plus.
Strong knowledge of and experience with best-in-class digital strategies, best practices, industry trends.
Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.)
Experience working on projects in other digital channels – social, online media, affiliate, email, mobile etc.
Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.
Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data.
Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for various audiences.
Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
Ability to manage multiple high-priority projects in a fast-paced setting.
Collaborative mindset and a team player
Passionate about marketing and search marketing
Flexible in working style as you could work on projects outside of paid/search media with different teams and markets

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion

CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Originally posted on Himalayas

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