Influencers and content creators these days are earning a hefty income through Instagram and TikTok. They do so with the help of some digital
Influencers and content creators these days are earning a hefty income through Instagram and TikTok. They do so with the help of some digital marketing techniques or a marketing team. This opens the door for creating a lucrative career and getting the best digital marketing jobs.
But what is actually digital marketing? How do I start, and what should I do? These questions often scare people and prevent them from stepping on the stairway to success. With tons of information and resources flooding the internet, it becomes very difficult to take the first step. So, let’s guide you through that initial step and provide you with all the resources required to land yourself the best white-collar digital marketing jobs. In this article, we’re going to explore the awesome world of digital marketing and the wide range of digital marketing jobs.
What is digital marketing?
Before exploring digital marketing jobs, let’s first start with what digital marketing is all about. Well, in simple words, it is all about what you see on the internet. Let’s understand with an example.
Picture this: You are at home alone, happy but starving, and you want to eat something different and yummy. You crave eating bruschetta; now that you are not a master chef, you need the recipe. The first thing you’ll do is open Google and type “Bruschetta recipe.” This word, Bruschetta recipe, is called a search keyword. Here you will receive a lot of links related to your recipe; these are the search results. The first two or three links tagged sponsored are the Google Ads. And when you click any of these links, you are presented with a mouth-licking recipe for bruschetta, which is ultimately the content.
The whole digital marketing industry revolves around this scenario. There are three types of people involved in creating the above scenario.
Person 1:
This individual is a search engine (in the above case, Google) detector, figuring out what people are searching for within their industry. We call these searchers our ”audiences’—essentially, the people we want to reach. He is responsible for bringing the links to the search results. This individual is called an SEO specialist.
Person 2:
Imagine this person as a creative wizard. Their job is to craft all the content and products that we want to put out there on the vast internet, catering to the needs and interests of our audiences. In the above case, the one who has created the recipe is called a “content creator.” Since the content could be in three forms: text, image, and video, it has a diverse range of individuals involved. This opens up a range of jobs, like content writer, graphic designer, video creator, and content manager.
Person 3:
Finally, we have the promoter. This person’s role is to ensure that the fantastic content and products created by Person 2 actually get seen by the right people—the ones identified by Person 1. In the above case, the one who runs Google Ads is the PPC marketer. Also, this marketing field is diverse and opens a door to a number of digital marketing jobs like PPC Specialist, Social Media Executive, Social Media Manager, Digital Marketing Strategist, and above all, Digital Marketing Manager.
Since you now know the digital marketing job positions, let’s dig deeper into how much you can earn as a digital marketer.
Digital Marketing Jobs and Salary Outlook
Digital marketing is a rapidly expanding sector that connects billions of people using social media and the internet. According to Glassdoor, the average annual salary of a digital marketing manager in the US is $138,730.
The Bureau of Labor Statistics projects that by 2026, there will be a 6% growth in the demand for digital marketing jobs, which is more than the average for all careers. Moving on to the other initial-level digital marketing jobs and their pay scales.
Content Writer:
A content writer is someone who writes content for your ad copies and publications. They are the ones who make the audience fall in love with the business and their products through stories and other content. On average, a writer earns $35 per hour.
Search Engine Marketing Specialist:
As stated above, an SEO specialist is the one who plays with keywords and makes your business stand out in the search engines. The average annual salary of an SEO specialist in the US is around $64,112. Having said that, choosing SEO as a career path is a win-win. The SEO field offers some of the best digital marketing jobs.
PPC Marketer:
Advertising is a booming industry; no marketing is complete without advertising. A PPC marketer is basically a digital advertiser who masters keywords and uses them to get the best audience to click the ad. The annual salary of a PPC marketer ranges from $36K to $85K.
Social Media Marketer:
Social media these days is one of the most widely used platforms for marketers. They use social media to build brands; the bigger the brand community, the wider their target audience will be. According to Glassdor, the average annual social media marketer salary is around $59K.
Digital Marketing Fields
By now, you must have a basic idea of what digital marketing is and the digital marketing jobs the world has for you. So, you must be thinking of entering this creative world. But how? Let’s figure this out.
It’s not difficult to get into the world of digital marketing; with the right education and experience, you can fit right into any of these positions and make your mark in this fast-paced industry. In order to step into this fascinating world, you would need proper training and practice. Here we will learn the tools and courses required in the three areas of digital marketing to land the best digital marketing jobs, starting with SEO.
Search Engine Optimization:
In this modern internet age, no one has the time to turn to the second page of a search engine. The businesses that appear on the first page are considered good and have the potential to land more customers. As stated above, you require SEO to appear on the first page. This highlights the importance of SEO in today’s world. Every business that wants to grow in this age of the internet needs an SEO specialist.
There are a lot of free and paid tools and courses available online that provide good training to make your career in this blooming area. Today, we are going to cover some of the best free SEO tools and courses available online.
Google Analytics:
This tool helps you understand how people interact with your website, track conversions, and measure marketing campaign effectiveness. You can start by enrolling in the free courses offered by Google Analytics Academy to gain a solid understanding of its features.
- Google Analytics Academy: Get Started Using Google Analytics: Google (exceedlms.com)
- Google Analytics 4: Google (exceedlms.com)
SEMrush:
This tool is great for SEO. It helps you find the best keywords to use, check out your competition, and see how well your website is doing. It’s like having a roadmap to make your website better. Explore SEMrush Academy’s beginner courses to learn how to leverage its capabilities effectively.
- SEO Principles: An Essential Guide for Beginners, Semrush Academy
- SEO Fundamentals: Semrush Academy
- Keyword Research Course
- SEO Crash Course
Google Search Console:
It’s a free tool from Google that helps you make your website better for Google searches. It shows you how often your site appears in search results, if there are any problems, and gives tips on how to fix them. It’s like having a coach for your website’s Google performance.
Grow with the Google Career Readiness Program: Google (exceedlms.com)
Two more softwares, if you are interested:
Moz Pro:
Moz Pro provides a suite of SEO tools, including keyword research, site auditing, rank tracking, and link analysis. It helps SEO specialists optimize websites for search engines and improve organic search visibility.
30 Days of SEO: Free SEO Course (moz.com)
Ahrefs:
Ahrefs is another powerful SEO toolset that offers features for keyword research, backlink analysis, content exploration, and site auditing. SEO specialists use Ahrefs to identify high-performing keywords, analyze competitor strategies, and improve website authority.
Once you have a reasonable idea of how to use these three software programs, you should be able to apply for some of the best digital marketing jobs, like those of an SEO analyst, a digital marketing assistant, or relevant internships. A lot of companies also hire freelancers for these positions, so you can head to websites like Upwork.com, Fiverr.com, and freelancer.com.
Social media marketing
Do you have a Facebook account? Of course, you would have it. Who doesn’t have a Facebook account these days? According to a report by Statista, the daily active users of Facebook reached 2.1 billion in the last quarter of 2023. This remarkable figure has led to the growth of business promotions on Facebook. In fact, as per the source, in a month, around 1.2 billion online shoppers buy something on Facebook Marketplace. The growing Instagram business profiles convey the same story. This huge amount of data itself explains the need for and importance of social media marketers. So just give your interest a path, make it your career goal, and start earning a hefty income.
Here are some of the free courses you can take to kickstart your career as a social media analyst:
Social Media Marketing Course by Hubspot:
This HubSpot Academy course is free and covers all the information you need to develop an effective social media strategy. You will discover how to leverage the power of social and digital technologies to build lasting relationships, draw in new partners and consumers, and raise brand awareness—from producing interesting content to reaching a wider audience and calculating return on investment.
Fundamentals of Digital Marketing by Google:
Fundamentals of Digital Marketing is a free course designed by Google that covers the basics of digital marketing. This course is accredited by the Interactive Advertising Bureau Europe and the Open University.
Social Media Specialization at Northwestern University:
Available on Coursera, the Social Media Specialization course is designed to master social media marketing strategies. Also, with Coursera, you can take the training in your preferred language from a pool of 20 available languages.
These are some of the best free social media marketing courses available online, and other than these, there are also some paid courses available that could help you get the best digital marketing jobs. So, what are you waiting for? Enroll in one of them now and get the ball rolling.
Moving ahead, it’s time to learn about search engine marketing.
Search engine marketing
Have you ever observed that once you search for something or display interest in a specific topic online, related ads suddenly populate major platforms? This phenomenon is powered by search engine marketing. Content marketers, akin to magicians, meticulously track audiences using various parameters to tailor ads accordingly. By targeting the most specific audience segments, advertisers aim to maximize sales generation. You too can become such a magician by taking a certain course and putting in a bit of practice.
Some of the best free search engine marketing courses are listed below:
Google Ads for Beginners by Coursera:
Google Ads are one of the most commonly used ad forms in the world of marketing. Around 80% of businesses globally use Google ads. The Google Ads for Beginners Course, designed for newbies, will guide you through creating Google ad search campaigns from start to finish.
Promote a business with online advertising:
This course will teach you how to develop an effective marketing and advertising plan and will also explain how to use display, video, and email marketing to reach and draw in more targeted clients.
PPC Fundamentals by Semrush:
This course is designed for future PPC specialists and will help you learn the fundamentals of paid advertising. It will instruct you on how to create PPC campaigns that are profitable, successful, and efficient.
These are the three main sectors of digital marketing. However, there are two more areas that provide some great digital marketing jobs: content marketing and email marketing.
Content Marketing
Businesses use content marketing to engage their target audience and create brand awareness. It connects the target audience through different forms of content, like blogs, videos, newsletters, and informative articles.
It is generally for creative minds who love to draft stories. If you are a one-story teller, then you can opt for this field of digital marketing. There are various courses available online to give you a start.
Advanced Content Marketing by Skillup:
This is an absolutely free course that trains you to create marketing content and develop content marketing strategies while identifying the audience.
Content Marketing Course by HubSpot Academy:
This course helps you create engaging and share-worthy content. Also, it teaches you how to build content optimization strategies and how to work with influencers to increase the brand’s reach.
Email Marketing
When was the last time you received mail from one of the companies that you and I have subscribed to? It may have been just a few minutes ago, or it might have been an hour. Your mailbox must be flooded with such mail. What are they, and why did you receive them? Well, that is what email marketing is.
Marketers regularly dispatch timely emails to extensive subscriber lists, notifying potential customers about sales, discounts, and new product launches. If used strategically, an email marketing campaign has an average ROI of 4200% of every dollar invested.
This is itself a wide area with a lot of opportunities. If you want to make a career in this vertical, then there are a few courses to start with:
Email Marketing Course by HubSpot:
With this course, you can learn about creating engaging email campaigns with email automation tools and email copies with great designs for increasing audience attention and conversion.
Email marketing made easy for beginners:
This course is designed to teach the basics of email marketing. This is one of the best courses to start a career in this field. This course teaches how to write better business emails and how to use auto-responders appropriately.
Advance Email Marketing by Skillup:
This free course by Skillup is designed to teach the fundamentals of email marketing, including building lists, creating email campaigns, and driving sales through those campaigns.
Final Thoughts
Digital marketing is the second-most searched-for marketing job worldwide, with great opportunities for individuals to start or restart their career journey. This is also one of the best industries for felons to work in, as they can start the work on their own as freelancers. Even most digital marketing jobs don’t require a background check or easily hire people with felony convictions. So, why do you hesitate? Upgrade your job in this booming field and make a lot of money to have a wonderful life.